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Institute of Marketing
Research Project Overview and Submission Form
Thank you for your interest in sponsoring a research project.
Please complete the following informatoin to help us understand your project. This information will help us evaluate your project and determine if we are able to meet your needs and expectations.
What is your name?
Your Company's Name
How can we contact you by phone: ( phone number with country and area code)
Email Address:
If you are not the primary contact, please provide information for the contact person/project leader.
Please describe the project you are proposing. (Provide as much detail as possible)
What type of study format do you envision? (check all that apply)
Qualitative Research (personal interviews)
Qualitative Research (focus groups)
Phone Survey
Paper and Pencil Survey
Online Internet Survey
Not Sure
Which of the following categories best describes your proposed study?
Market Description and Profiling - Segmentation
Customer Development Stage Tracking: Awareness - Knowledge-Trial-Usage Segments
Customer Intention to Purchase
Customer Attitudes and Expectations Analysis
Customer Trust - Loyalty - Retention Analysis
New Product Concept Acceptance and Demand Forecasting
Customer Product Use and Habits Analysis
Product Fulfillment Study (Evaluation of product Attributes, Features and Promised Benefits)
Test Market Study (Product in Use and Acceptability Evaluation)
Product Positioning Analysis (Competitive Market Positioning)
Brand Equity Analysis
Advertising Value Identification and Analysis
Advertising Message Effectiveness (Media and Message Analysis)
Sales Force Effectiveness Evaluation
Sales Lead Generation Program Development
Customer Service Evaluation
Customer Service Representative (CSR) Attitude Evaluation
Customer Service Representative (CSR) Burnout, Turnover, and Retention Analysis
Sales Forecasting and Market Tracking
Price Setting and Elasticity of Demand Analysis
What results do you expect from the study? Please be as specific as possible in explaining what you need to show or what type of comparisons or analyses you would like.
What is your preferred start date?
Fall Semester (September)
Winter Semester (January)
Spring Semester (May)
Summer Semester (June)
Immediately (I can't wait until next Semester)
What is your deadline date for results (project completion)?
End of Fall Semester (December)
End of Winter Semester (April)
End of Spring Semester (June)
End of Summer Semester (August)
As soon as possible (I can't wait until the end of Semester)
What is your best guess of your budget for this project?
The budget hasn't been set yet
Less than $2,500
$2,500 - $5,000
$5,000 - $10,000
$10,000 - $20,000
$20,000 - $50,000
$50,000 or more
Additional Insights:
Are there any special considerations or sensitivities that we should be aware of?
Is there anything else that would help us understand your research request?